Vivid: A kombucha brand identity concept that sparkles with vitality. Meticulously crafted, Vivid embodies the energetic spirit of prioritizing your well-being. The bold, refreshing flavors harness the natural power of probiotics to nurture gut health. Each bottle's dynamic, vibrant packaging mirrors the effervescence within, promising a revitalizing experience with every sip. Vivid isn't just a drink—it's an invitation to a brighter, more vibrant you. Live Vividly.

Initial Moodboard

Vision and Innovation

I frequently find myself lingering in grocery store aisles, studying how different brands battle for attention with their packaging design. This fascination sparked an idea: why not create a kombucha brand that could compete with the other health beverages lining the shelves at my favorite grocery store. Enter Vivid – an organic, raw kombucha brand that has been designed to catch eyes and capture imaginations in the competitive world of craft beverages. Vivid is bright and joyful, with the perfect touch of personality. 

Final Label Designs

Brand Identity Guide